I work with founders and leadership teams to identify the strongest commercial opportunity, clarify why it matters to the market, and translate that direction into positioning, go-to-market strategy and action.
The opportunity
Breakthrough technologies often create new possibilities before markets have a shared language for them. The opportunity is to connect that innovation to a real market need and make its value clear enough for customers to understand and choose. This means aligning product, positioning, messaging, partnerships and go-to-market around the opportunity.
Through a structured process, I work with executive teams to bring it all together, reach clear decisions, build alignment and move to action.
The Commercial Clarity Framework
From understanding the opportunity to focused market action.
Build a complete view of the business and its market through internal discovery and market, customer and competitive research.
Identify the real opportunity, priority audience and competitive frame.
Build the value proposition, category and strategic narrative.
Translate clarity into GTM priorities, partnerships and market-facing tools.
Selected Work
Working with the founder and management team to shape the positioning, product proposition and go-to-market strategy for digital investment-advice infrastructure. The work spans institutional and direct-to-consumer growth, partnerships, sales and investor materials, market education and communications.
As VP Marketing for a global diamond-industry leader and De Beers sightholder, I created and launched Amorosso, China’s first diamond brand. I led international brand strategy and business development across Asia, Europe and the US, managed global industry relationships and major rough-diamond tenders, and contributed to securing long-term supply agreements worth hundreds of millions of dollars.
I founded and led Zazasport, Israel’s first professional women’s running brand, for 12 years. I built the business across retail, e-commerce, exclusive imports, private-label products, events and community, turning an overlooked consumer need into a distinctive commercial platform.
Sector Experience
FinTech & WealthTech · ClimateTech · DeepTech · Biotech · ComplianceTech · Consumer · Luxury · Retail & E-commerce
About
My perspective combines advisory work with operating experience as a founder, CEO and international marketing executive. I spent more than a decade working across Asian markets, including five years based in Hong Kong, building businesses, entering new markets and working with leadership teams on commercialization.
I approach each project as a puzzle. I research deeply, follow the details and look for the connections that allow a refined perspective to take shape.
Start a conversation
If your company is shaping its positioning, commercial story or path to market, let’s talk.
Discuss a strategic challenge